Frankfurt, Munich/Paris – The global media communication group Starcom MediaVest (SMG), member of the Publicis Groupe, announced the acquisition of Germany-based digital agency AKOM360.
As part of the SMG network, the agency will continue to operate under its brand “AKOM360”. The current managers Curt Simon Harlinghausen and Sven Lackmann will continue to head the agency and will report to Iain Jacob, president EMEA of SMG. Furthermore, Harlinghausen will be named Chief Digital Officer EMEA of SMG.
“AKOM360 is a perfect fit for the SMG network and we are happy to welcome the whole team”, comments Iain Jacob. “In Germany, we have a strong, talented team led by Stefan Uhl. With the acquisition, we want to expand and strengthen the dynamic and the great work that we have been doing so far. AKOM360 is a thoroughly strong market participant.”
Stefan Uhl, CEO of SMG German-speaking area, comments: “We did a thorough search – together with CatCap – to find an agency that perfectly complements our already existing talent, our service offering and our expertise – and AKOM360 perfectly fulfills these requirements. The agency is a renowned provider of innovative digital marketing campaigns of the highest quality and will strengthen our leading digital position in Germany.”
CatCap initiated the transaction and advised Publicis/Starcom MediaVest Group exclusively on the acquisition of AKOM360 GmbH.
About Starcom MediaVest Group
Starcom MediaVest Group is one of the leading media communication agencies, working closely together with internationally leading marketers and groundbreaking digital brands. Under the leadership of Stefan Uhl, the agency has experienced a significant diversification ahead of the market and developed scalable digital and data methods. For further information about Starcom MediaVest Group, please visit www.smvgroup.com.
Recognised as one of the best digital agencies in Germany, AKOM360 employs more than 60 digital marketing specialists, strategists, creative minds, media and technology experts, PR and production specialists at its offices in Dusseldorf, Berlin, Munich, and Hamburg. AKOM360’s comprehensive digital marketing services comprise amongst others: mobile, social media and content marketing, app development, SEO, online reputation management, business modeling, UX, and responsive design. For further information about AKOM360, please visit www.akom360.de.
About CatCap & Globalscope
CatCap and the international M&A network Globalscope offer integrated cross-border M&A consulting services for medium-sized transactions. CatCap – a partner led corporate finance firm – advises businesses and shareholders to realise their strategic objectives ensuring the highest level of quality. CatCap is based in Hamburg and Munich with 20 employees. Globalscope has 45 members in 38 countries with more than 500 professionals worldwide. For further information please visit www.catcap.com and www.globalscopepartners.com.