Actuate Corporation (NASDAQ: BIRT), The BIRT Company™ and the leader in personalized analytics and insights, announced the acquisition of legodo ag. Based in Karlsruhe, Germany, legodo develops software for easy and rapid generation of personalized customer correspondence via any communication channel, including mobile touch devices. legodo is one of the first to allow organizations to tap the information embedded in their existing ERP, CRM, and other applications to create personalized customer communications. More than 40,000 users have realized the benefits of legodo, in prominent companies like Deutsche Bahn, Deutsche Telekom, GEHE Pharmahandel, Lufthansa, Swisscom, Telenor, and Telefonica. Legodo products will significantly expand the Accessible Customer Communications Management solution offered by Actuate’s Content Services Group (formerly Xenos).
“The acquisition of legodo extends Actuate’s CCM offering into the interactive customer correspondence space, with tight integration to popular CRM applications including Salesforce, SAP, Siebel and Oracle Fusion,” said Steve Jones, Co-Vice President and Co-General Manager of the Content Services Group at Actuate. “We are very pleased to bring legodo into the Actuate family, and look forward to refining our products’ roadmap in the coming months.”
Marc Kresin, formerly legodo’s CTO and Chief Product Manager; and Marc Koch, formerly CEO at legodo, have joined Actuate as Director of Product Management, and as Director of Marketing, respectively, within the Content Services Group at Actuate. “We are delighted to join forces with Actuate in the arena of CCM and CRM solutions,” said Koch. “The combined strengths of our two companies will greatly increase the value of our product suites, which complement each other perfectly. Legodo is already recognized as a uniquely valuable technology, and in concert with Actuate’s existing CCM software we can offer our customers even more effective solutions.
“Many companies have invested a great deal of effort and money in putting in place CRM systems to obtain detailed information about their customers,” Koch explained. “But when it comes to using that information in communications to customers, this knowledge is often not utilized to provide a customer with a personal experience. Ideally, in order to achieve a true 360 degree view of the customer, those communications should then be re-integrated into the underlying CRM applications and processes. Today, legodo enables this vision.”
In addition to the Actuate BIRT Content Services software solution, the legodo Customer Communications Suite will be immediately available for purchase from Actuate.
CatCap exclusively advised the shareholders of legodo in the transaction.
legodo ag is based in Karlsruhe and was founded in August 2010. The core team around both founding board members, Marc Koch and Marc Kresin, has worked since 2005 on the legodo Customer Communication Suite, which at that time was still part of ec4u expert consulting ag. Currently legodo has almost 60 employees. For more information about legodo, please visit their homepage.
Actuate provides software to more than three million BIRT developers and OEMs who build scalable, secure solutions that save time and improve brand experience by delivering personalized analytics and insights to over 200 million of their customers, partners and employees. Actuate founded and supports BIRT – the open source IDE – and develops BIRT iHub™ – the world-class deployment platform – to significantly improve productivity of developers working on customer facing applications. Actuate’s BIRT Analytics™ delivers self-service predictive analytics to enhance customer engagement using Big Data. BIRT Content Services empowers ECM architects to easily transform, process, personalize and archive high volume content. Actuate is headquartered in Silicon Valley with more than 5,000 enterprise customers in financial services, technology and government. For more information about Actuate, please visit their homepage.
CatCap and Globalscope offer an integrated international M&A consulting boutique for medium-sized transactions. CatCap – a partner led corporate finance firm – advises businesses and shareholders to realise their strategic objectives ensuring the highest level of quality. CatCap is managed by three partners and is based in Hamburg and Munich with 16 employees. Globalscope has 32 members in 26 countries with more than 300 professionals worldwide. For further information about CatCap, please visit our homepage.