Sportsprofi Schmid GmbH

Consumer Goods, Retail & Leisure
Buyer / investor / target
SmartGuy Group A/S
Transaction Type
Sell side
Company description

SmartGuy Group A/S has acquired the online business of Sportsprofi Schmid GmbH and expands herewith its e-commerce market position especially in the German speaking countries. We were mandated by the seller with the complete sales process including the preparation of the transaction-related documents, the research and identification of appropriate buyers, the structuring of the due diligence examination and supporting of the purchase price negotiations. Sportsprofi Schmid GmbH is with more than 1.2 million customers in Germany, Austria and the Czech Republic a leading e-commerce retailer with focus in the field of sports and lifestyle and achieves revenues of more than € 12 Million.

Press release