Transactions

Market Logic secures investment by GENUI and Summit

CatCap advised GENUI on the investment

May 2017 - Market Logic, a leading provider of enterprise SaaS marketing information systems, today announced a €45 million investment from GENUI, Summit Partners and current investor Sycamore. The investment will help to accelerate Market Logic's growth and vision to transform marketing by providing software that delivers the right information at the right time.

Kay Iversen, founder and CEO of Market Logic, welcomed the new investors. "Rapid adoption of our platforms by leading brands confirms that marketing executives are hungry for better ways to ensure market and consumer knowledge is systematically used in innovation and brand building decisions," Iversen said. "We believe the new partnership with GENUI and Summit and the investment capital they provide will help accelerate Market Logic's significant advances in the realm of cognitive computing, to ensure that insights are accessible and engaging for marketers to use."

"Market Logic's entrepreneurial management team was a key factor driving GENUI's decision to invest," said Bernd-Michael Rumpf. "Kay and his team share a passion for listening to and anticipating customer needs, and delivering cutting edge solutions that delight their user communities. We were impressed with the enthusiastic support Market Logic has nurtured amongst their blue-chip executive community."

Dr. Max Odefey "CatCap has identified MarketLogic for us and supported us during the transaction as a financial advisor. We are already working on possible further transactions and look forward to the future cooperation."

Daniel Garlipp, Partner at CatCap: "GENUI's entrepreneurial and partnership-based approach, and particularly the personal commitment of GENUI entrepreneur Bernd-Michael Rumpf, have made GENUI a market leader's partner of choice in a very streamlined process. It is a pleasure to be in management talks with a customer like GENUI."

The transaction is subject to official approval by the European Commission.

CatCap advised GENUI on the transaction.

About Market Logic
MARKET LOGIC develops and commercializes marketing information systems, that help the world's best brands to transform marketing and innovation processes with the right information at the right time. Market Logic platforms are deployed by global brands in consumer packaged goods, retail, healthcare and financial services including Unilever, Coca-Cola, Newell Brands, Colgate, Heineken and American Express. The company has offices in Berlin Germany and Chicago Illinois.

About GENUI
GENUI is a private investment firm established by a group of exceptional entrepreneurs and investment experts. GENUI provides long-term investments in medium-sized companies in German-speaking countries. With GENUI, the companies have a shareholder with networks and unique expertise from entrepreneurs.

About CatCap und Globalscope
CatCap and the international M&A network Globalscope offer integrated cross-border M&A consulting services for medium-sized transactions. CatCap - a partner led corporate finance firm - advises businesses and shareholders to realise their strategic objectives ensuring the highest level of quality. CatCap is based in Hamburg and Munich with 26 employees. Globalscope has 53 members in 42 countries with more than 600 professionals worldwide.
For further information, please visit www.catcap.com and www.globalscopepartners.com

Contact

Daniel Garlipp

Sebastian Fischer

Saman Mischler

Moritz Stolp

CatCapGmbH
Valentinskamp 24
20534 Hamburg

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